Privacy

Plain language. No legal puffery.

What we collect

• Pageviews, clicks on links and buttons, form submits and abandons, scroll depth (25/50/75/100), and time spent on each page.
• Source attribution — where each visitor came from on their first visit and on their most recent visit. We use the standard utm_* parameters and the referring page’s host.
• A visitor identifier kept in localStorage on the visitor’s own browser. We use it to tell new visitors from returning visitors and to attach the right campaign source to conversions later.
• A salted, daily-rotating hash of IP + UA + siteId + day as a bot-resistance signal. The raw IP is never written to the database — it’s hashed during the request and then discarded.
• Browser, OS, device class, language, screen size, timezone, and the two-letter country code from the edge.
• Enquiries: when a site’s own server accepts a form submission, it can save a copy here so the site owner never loses a lead to a failed email. That copy holds what the visitor typed into the form (for example name, email, phone and message). Only the site owner’s team and webfaCeMEdia can read it.

What we don’t do

• We don’t sell or share your data.
• We don’t run ads against it, and we don’t feed it to third-party advertising or marketing platforms.
• We don’t fingerprint beyond the broad device class above.
• The data belongs to the site owner. webfaCeMEdia hosts and processes it on their behalf.

Retention

• Raw events: 90 days (configurable per site).
• Enquiries: 180 days, or sooner if the site owner deletes one.
• Daily rollups: indefinite.
• Weekly reports: indefinite.

Consent

Site owners are responsible for any consent disclosures their jurisdiction requires. Most reasonable analytics use is fine in Canada and the US — if you operate in the EU/UK or somewhere stricter, check your own rules. We’ll help you write the disclosure if you ask.

DNT

The tracker honours navigator.doNotTrack === '1'. The script still loads (so SPA route changes don’t leak), but no events are sent.